Gather Your Data by Conducting a Survey

The main aim of conducting a survey means collecting information about a group of people by asking them questions and analyzing the results. The more information you have about your customer means more understanding your customers. But before making any survey you...

Market Research: Reasons Why Market Research Important

Planning and conducting market research is a difficult job in any business. Ever wonder why market research is so important? It helps decision-makers to decide what is beneficial for the company, launch a new product/service, or to keep an eye on what competitors are...

Ultimate Guide to Brand Awareness Surveys

What just popped into your head? When you think of cold drinks coco-cola, Fanta, Pepsi, right! Companies create unique tag lines or logos that are easy for the customers to remember. Brand Awareness- Brand awareness is nothing but tells how familiar your target...

Online Review Websites VS Customer Satisfaction Surveys

Online review websites combined with customer satisfaction surveys can help you to know about how you’re serving your customer. Many companies may make mistakes by assuming that they are quite interchangeable but the fact is that customer satisfaction surveys and...

Importance of Demographic Questions in Online Surveys

Designing a survey questionnaire is a little difficult task because gathering all important information from the respondents from a small survey is a challenging task for a research marketer. Most of the surveys are not even complete without asking few questions about...